Do I Have To Trademark My Business Name?
Managing your own business can pose significant challenges for even the smallest entrepreneur. As a small business owner, you are likely aware of the numerous demands on your time and finances, including various legal issues that occasionally arise. Ignoring these issues can cost you more time and money in the long run, making it important to consider addressing them earlier in the establishment of your business. One important question you may face is whether to trademark your business name or logo. Ultimately, you may ask: Do I have to trademark my business name? Learn why you should apply to protect your intellectual property and ensure your legal and financial rights remain protected. Learn more by scheduling an appointment with the Jennifer V. Abelaj Law Firm by calling 212-328-9568.
What Happens If You Don’t Trademark Your Business Name?
The United States Patent and Trademark Office issues trademarks. When a company does not trademark its name, it will not have these specific legal protections under the law. Someone else could use their logo, brand name, or other identifying marks without as much legal recourse. As a result, the dilution of a brand can also confuse consumers in the market. A customer may believe they are purchasing a product or service from one company, but it is a competing brand selling a similar item.
Without a legally enforceable trademark, the process to defend and protect the company’s intellectual property from infringement may be more complex and challenging. Additionally, the infringed business is not always successful in its legal claims.
Should I Copyright or Trademark My Business Name?
When forming an LLC or corporation, the USPTO will only grant an applicant the proposed business name if it is not already used by another business. If the business name is approved but remains unregistered, it will receive common law trademark protection, preventing other companies from registering under the same name in the state. However, unregistered businesses, such as sole proprietorships and partnerships, can still use that business name.
Do I have to trademark my business name? While registering your business name can offer some protection against others using a specific business mark in an operating area, more is needed for any business with an online and/or nationwide presence. In those instances, it is advisable to consider trademarking a business name to protect against unauthorized use throughout the United States. The USPTO grants trademarks that will hold precedence over business names and state-level marks. Trademarking a business name gives the holder a significant brand reputation and presence. Many companies may want to consider trademark registration to safeguard their identity and reputation. Trademark registration offers several advantages, including:
- Nationwide protection
- Legal presumption of ownership
- The ability to sue for infringement
- The ability to use the ® symbol
Should I Trademark My Business Name Before Forming My LLC?
When starting a business, protecting both personal liability and brand reputation are often two common priorities. According to the Internal Revenue Service, a limited liability company (LLC) is an effective way to protect personal liability. On the other hand, trademark registration safeguards brand identity. However, which should come first, an LLC formation or a trademark registration?
While there is no definitive answer, it is generally recommended to form an LLC first because the trademark needs an owner, typically the entity that will use the intellectual property within the course of business. If the plan is to operate the business using the trademark under the LLC, the LLC should be the trademark owner. Therefore, the LLC needs to exist before the trademark application is filed. Filing for the trademark first could result in the individual filing the application and owning the trademark, which may not match the intended trademark owner, i.e., the LLC. The trademark would then need to be assigned to the LLC later, which can only be done during specific phases or used by the individual before assignment to the LLC. Failure to do so may lead to cancellation or invalidation of the trademark. Forming an LLC or business entity before filing a trademark application could be advisable to avoid these issues. Schedule an appointment with the experienced intellectual property Jennifer V. Abelaj Law Firm to learn more about which option is right for you.
Do I Need to Trademark My Logo and Business Name?
It is often recommended to trademark both the name and the logo of a company since they protect different aspects of the brand. While the name protects the literal part of the brand, the logo protects the graphic representation of that name. However, if a company has a limited budget and can only afford to file for one, there are specific considerations to remember.
If the logo is just an image or icon without a name, some companies may want to protect the name as it is usually more important than the logo. If the logo contains both the icon and the name, it is called a combined mark, and if the company can only file for one, it should be the combination of the image and the name. However, if the name registration is problematic, companies may opt for the logo to make their brand distinctive from others. In this case, the logo would be used as a trademark to make the brand stand out, while the name might not be registered. If the name and logo are perfectly registrable, the name may be more important than the logo.
Reach Out to a New York Intellectual Property Attorney
Do I have to trademark my business name? Trademarking your business name and logo is vital in protecting your brand and ensuring its long-term success. While deciding whether to trademark your name or logo may depend on your specific circumstances, you will want to understand the basics of each and make an informed decision. As a small business owner, you will want to address legal issues as they arise to avoid potential complications down the line. You can focus on growing your business and achieving your goals by taking the necessary steps to protect your brand. If you would like to learn more about trademarks and how they can fit into your estate plans, please consider scheduling an appointment with the Jennifer V. Abelaj Law Firm by calling 212-328-9568.
Trademarks And Non-Profit Organizations
It is becoming necessary for non-profits to compete for funding and donations. Name recognition is more important than ever. For that reason, non-profit organizations must protect their name and brand. Federal trademarking provides protection and is a great way to spread awareness. Incorporating and registering as tax-exempt from the Internal Revenue Service provides some protections. However, a federal trademark is still vital to protect the intellectual property of a non-profit organization. Registering a trademark on a non-profit organization’s brand will add safeguarding and value to the business. If you ever decide to merge, expand, or sell the company, the organization’s value will also be higher than those without a trademark. A trademark will provide you with legal benefits and branding rights you otherwise will not have. If you have questions about trademarks and non-profit organizations or would like to begin the process, call a knowledgeable attorney at Jennifer V. Abelaj Law Firm at 212-328-9568.
Requirements for Registering a Trademark with the Federal Government
According to the Legal Information Institute, a trademark identifies the seller or maker of goods or products. It may be a symbol, design, name, sound, fragrance, or any combination the business uses to promote or identify itself. There are two significant requirements for trademark registration.
The company must use the trademark for commerce purposes, and the mark must be unique. While the use of a logo provides some protections on its own, there are limitations. Thus, registered trademarks receive significant advantages over those without legal ownership. A knowledgeable lawyer at Jennifer V. Abelaj Law Firm could answer questions and provide more information on trademarks and non-profit organizations.
The Legal Benefits of a Federal Trademark for Non-profits
Trademark rights are automatic when the business uses a symbol to represent the brand. Yet, the laws limit those rights to the company’s region. Federal trademark registration provides a higher level of protection and protects the non-profit’s intellectual property. Filing will also ensure they do not infringe on the rights of others. Some of the other legal benefits of federal trademark registration are detailed below.
Nationwide Protection
The business acquires some automatic rights in the state where they operate. It happens after simply using the trademark. Yet, federal registration is nationwide. Federal law protects the non-profit mark in all 50 states. It provides protection even when the company only does business within one state.
Federal Court Protection
If another business uses a registered trademark, the non-profit business owners will have legal rights. They can take them to federal court, and the judge will immediately order the infringing business to stop using the symbol. The court may also hold the infringing company accountable and allow the non-profit to collect damages.
Public Awareness
Registering the trademark will mean notification to the public. People will know that the brand represents a specific non-profit organization. They can quickly identify and distinguish it from other non-profit organizations.
Evidence of Ownership
The organization will receive proof of registration. After completing the process, they will receive a federal trademark registration certificate showing ownership.
The United States Patent and Trademark Office‘s Online Database
Upon the USPTO’s approval and registration of the trademark, they will list it on the online database. The website will offer trademark owners more benefits.
Benefits of the Trademark Database
After listing a non-profit on the website, businesses can access the online data. Searches are a vital first step in the registration of any new trademark. They can review current registrations and those already in process. Searching will ensure they do not go through the filing process for a symbol that is in use or too similar for approval. Some other benefits of listing a registered trademark in the database include:
- Potential trademark owners will see that the non-profit organization’s brand is already in use.
- The non-profit can search for the misuse of a trademark by other entities.
- Organizations can conduct searches before making business decisions. Searches can help them decide on significant financial transactions, expansion, or mergers.
The trademark database provides a more manageable process and helps with monitoring after completion.
More Benefits of Federal Trademark Registration
When thinking of a trademark, most think of for-profit businesses. Yet, they are also critical for the future success of non-profit companies. A popular or known brand will help identify new ways to generate revenue. That will allow the business to continue investing time and resources into essential work. It will ensure a positive future for the company’s mission and the reason for the operation. Federal registration will provide many other perks for the non-profit organization. Some benefits include:
- Registering the trademark will mean countrywide brand awareness.
- The non-profit controls the name and logo licensing for marketing and fundraising purposes.
- The trademark is an asset and will add value to the non-profit corporation.
- More brand awareness gives a higher potential to expand the entity in the future.
- There is a more straightforward process for international trademarking rights after federal registration.
- The non-profit business has legal rights to use the registered trademark symbol.
Trademarks are critical for non-profit organizations for many reasons. After registration, the law considers the non-profit business’s trademark as intellectual property. Potential sponsors may be more likely to make donations or support the charity. Most are more likely to give to a charity or cause to organizations they are familiar with and recognize.
Call an Experienced Attorney About Trademarking a Non-Profit Business Today
For non-profit organizations, reputation and promotion are of the utmost importance. By registering your trademark, you would increase brand awareness while promoting public awareness. Federal registration of the business’s trademark is imperative for long-term goals and success. The law does not require that companies operating within the United States retain a lawyer for the trademark application process, however, the United States Patent Trademark Office encourages it. An attorney experienced with trademark law can help you through the complex process. They could ensure no avoidable delays or potentially losing rights to the trademark. To hear more about trademarks and non-profit organizations, call a seasoned lawyer at Jennifer V. Abelaj Law Firm. You can reach them at 212-328-9568.